cover letter templates: should you use?
In today’s fiercely competitive job market, the cover letter is not just a formality but a powerful tool to make a long-lasting impression on potential employers. With 90% of hiring managers in the UK stating that a well-written cover letter can significantly boost a candidate’s chances of landing an interview, the pressure to get it right is immense.
Most job seekers turn to cover letter templates for assistance, but are these templates truly beneficial, or do they have hidden drawbacks? Let’s explore the pros & cons of utilising cover letter templates and provide insight into how British professionals can leverage them effectively to enhance their job prospects.
Benefits of using cover letter templates
Time efficiency
One of the primary advantages of using a cover letter template is the significant time-saving aspect. Templates provide a structured format, allowing job seekers to quickly input their details without starting from scratch. This is especially beneficial for busy professionals balancing job applications with their current roles. According to a survey by Jobvite, 34% of job seekers report spending less than 30 minutes on a cover letter when using a template.
Professional presentation
Templates are designed by the experts & follow industry standards. They ensure that your cover letter is professionally presented, with a clear structure and a clean layout. This can be particularly advantageous in the UK job market, where attention to detail and professionalism are highly valued. A study by The Guardian found that 78% of UK employers are more likely to consider candidates with professionally formatted cover letters.
Guidance for beginners
For those new to the job market or unfamiliar with cover letter writing, templates offer a helpful guide. They outline what information to include and how to phrase it, reducing the intimidation factor and making the process more approachable. Approximately 62% of new graduates find templates helpful when drafting their first cover letters, according to Graduate Recruitment Bureau.
Consistency
Using a template ensures that your cover letter is consistent in format and style, which can be important if you’re applying for multiple positions. This consistency helps maintain a professional image across various applications.
Drawbacks of using cover letter templates
Lack of personalisation
A major downside of templates is the potential for a lack of personalisation. Employers can easily spot generic cover letters that do not specifically address the role or the company. This can make your application seem impersonal and reduce your chances of standing out.
Over-reliance on templates
Relying too heavily on templates can stifle creativity and lead to a formulaic approach. It’s crucial to inject your personality and tailor your cover letter to reflect your work experiences and skills, something a template alone cannot achieve.
Potential for errors
Copying and pasting information into a template can sometimes lead to errors, such as forgetting to change the company name or leaving placeholder text. Such mistakes create a negative impression and undermine your application.
When and how to use cover letter templates effectively
To harness the benefits of cover letter templates while avoiding the pitfalls, consider the following strategies:
1. Customisation is key
Start with a template, but make sure to customise it extensively.
Address the specific job requirements, mention the company’s name, and refer to particular details from the job listing.
This shows that you’ve done your homework and are genuinely interested in the role.
2. Highlight unique qualities
While the template provides a structure, ensure that your unique qualities shine through.
Include specific examples of your achievements, skills, and experiences that align with the job.
This personal touch can make a significant difference.
3. Proofread thoroughly
Always proofread your cover letter multiple times to catch any errors or inconsistencies.
It’s a good idea to have someone else review it as well.
Attention to detail is crucial, and a well-proofread letter reflects your professionalism.
4. Use templates as a starting point
Think of the template as a starting point rather than the final product.
Use it to get over the initial hurdle of formatting and structure.
Take the time to craft a cover letter that truly represents you and your suitability for the role.
Conclusion
Cover letter templates can be a valuable tool in your job application arsenal, offering time efficiency, professional presentation, and guidance. However, it’s essential to personalise and customise them to reflect your unique strengths and fit for the role. By doing so, professionals can effectively scale the job market and secure high-paying jobs that match their skills and aspirations. Remember, the template is just the beginning – your personal touch is what makes the cover letter truly stand out.
